About Us

Waffle Crush Ariana.jpg

▲ About Us

 Waffle Crush is owned and operated by Ariana and Mary Zeiner. Ariana has received formal training has an Executive Pastry Chef and graduated at the top of her class under the close mentorship of Carlton W. Brooks CEPC, CCE, AAC who is the ACF Western Region Vice President and started her own bakery business, Sweet Thangs Bakery, in 2015 at the age of 18. In 2016 she expanded to a food trailer serving her made from scratch bakery items as well as gourmet coffee and tea creations. Now with help of her parents Mary & Rick Zeiner she has purchased Waffle Crush. She will be adding innovative dessert and savory waffles to the menu as well as monthly specialty waffles. We will be further expanding the menu on the new Sweet Thangs Bakery and Cafe Truck.     



Former Owners


Waffle Crush was created by lifelong friends Rachel & Erica.

They grew up in the same neighborhood and have been best friends since elementary school! Now married with four children each, their families have stayed close throughout the years and always dreamed of starting a business together.

Their goal was to bring the Belgian Liege Waffle to Arizona and bring a level of sophistication and fun to the gourmet food truck industry. They love to laugh and bring happiness to those around them and thoroughly enjoyed sharing their love of the Liege Waffle with Arizona!

Whether you’re out with the family, on a date, looking for breakfast, lunch, dinner or a dessert, need a birthday party or a wedding catered, call on the Waffle Crush truck & eat, smile, repeat!!!